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Where eTailers Rank vs. the Market
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
Advanced Amazon Marketing Cloud Usage Remains a Rarity
April 1, 2024 2 minute read The purpose of writing “Amazon Marketing Cloud (everything I’ve learned so far)” in April 2022 was to alert brands and agencies that Amazon Marketing Cloud was a new, under-adopted, powerful tool that they could use as a competitive edge against their competition. Few had heard of it and even […]
Digital Themes from CAGNY 2024
March 11, 2024 Is eCommerce front and center when consumer brands present their strategy? We were able to test that hypothesis when thirty brands presented at the CAGNY conference, a long-running industry event primarily designed for investors to assess the short- and long-term strategies of some the largest companies in the industry. The event is […]
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Amazon Research
Amazon Monthly Pulse Benchmark: March 2024
March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the […]
Takeaways from our Live Session on Amazon Vendor Services (AVS) Program
March 21, 2024 The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with a dedicated contact inside Amazon (called a customer success manager or CSM) to solve day-to-day issues and support a variety of operational initiatives, from getting started with a new supply chain programs to catalog […]
AVN Success Helped by Prep Time and Senior Leader Buy-In
March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. That’s why we’ve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]
Upcoming Webinars
All Signal, No Noise Education for Retail Leaders
Using Amazon Marketing Cloud to Actively Move Customers Down the Funnel
Apr 30, 20242:00 pm UTCThe Data Behind the Most Successful Product Launches on Amazon
May 15, 20242:00 pm UTCCategory Management: No Longer Just an Instore Expertise
May 22, 20242:00 pm UTCCalling All Captains: The Future of Omni Category Captaincy
Jun 5, 20242:00 pm UTCOmnichannel Research
The Current Status and Future Trajectory of Walmart Luminate
April 9, 2024 3 minute read Today we answer four common questions on Luminate, Walmart’s analytics offering that: Is gaining adoption among merchants and brands Is expected to replace Decision Support System (DSS) this year Offers the most sophisticated and data-driven brands a competitive edge on Walmart Let’s dive in. This is a Gated Article […]
Mass Retailers Outpacing the Market by ~2x
March 25, 2024 4 minute read The following analysis compares recent performance across Amazon, Walmart, and Target, which together make up Stratably’s Mass Index. Given their size, strategic importance to brands, and outperformance in the market, the performance analysis reveals who’s winning and losing and illuminates what’s driving success in retail today and what we […]
Analyzing Results from Costco’s Feb-24 Quarter
March 8, 2024 Yesterday, Costco shared results from its fiscal quarter ending Feb-24, including solid performance in both the in-store and digital businesses. Total company same store sales grew 4.8% in the U.S., driven more by traffic than ticket as inflation wanes, with management seeing Y/Y lower prices in some cases. Its strong in-store growth […]
Retail Media Research
Benchmarking Data on Walmart Connect Performance and Investment Levels
March 20, 2024 3 minute read Our recent retail media benchmark shows brands are allocating 15.5% of their total marketing budgets to retail media. While that figure is steadily increasing, digital leaders still view their retail media budgets (and broader resources) as limited, especially relative to the number of retail media networks (RMNs) knocking on […]
The Role of Product Detail Pages in Retail Media Budget Decisions
March 18, 2024 Retail media is having a moment, and it’s an exciting time for digital leaders. As retail media networks (RMNs) continue to proliferate, this means more levers to access shoppers and drive sales. But excitement meets overwhelm when the resources and budgets to support retail media are still limited. Are we investing in […]
Benchmarking Data on Brands’ Retail Media Investments
February 26, 2024 4 minute read Digital leaders know retail media is an important investment to: Stay competitive on the digital shelf Support the relationship with your key retail customers Connect with the consumer at critical points in their shopping journey But what’s the right level of investment? And where are brands putting their dollars? […]
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